Customer equity management /
Rust, Roland T.
Customer equity management / Roland T. Rust, Katherine N. Lemon, Das Narayandas. - Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005. - xxii, 551 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0131419293
Customer equity--Management.
Customer equity management / Roland T. Rust, Katherine N. Lemon, Das Narayandas. - Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005. - xxii, 551 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0131419293
Customer equity--Management.