Generating buy-in : mastering the language of leadership /
Walton, Mark S.
Generating buy-in : mastering the language of leadership / Mark S. Walton ; foreword by William Ury. - New York : American Management Association, 2004. - xviii, 108 p. ; 24 cm.
Includes bibliographical references and index.
Pt. 1. Understanding the language of buy-in. What triggers buy-in? Every leader tells a story. How strategic stories will get you twenty-first century buy-in -- Pt. 2. Speaking the language of buy-in. A framework for buy-in. Developing your strategic story. The rule of three. When the going gets tough, the smart get buy-in. The charisma quotient. The best evidence -- Pt. 3. Putting the language to work. Using the tools of buy-in. Now it's your turn. Questions executives ask.
0814407889
Communication in management.
Leadership.
Persuasion (Psychology)
Generating buy-in : mastering the language of leadership / Mark S. Walton ; foreword by William Ury. - New York : American Management Association, 2004. - xviii, 108 p. ; 24 cm.
Includes bibliographical references and index.
Pt. 1. Understanding the language of buy-in. What triggers buy-in? Every leader tells a story. How strategic stories will get you twenty-first century buy-in -- Pt. 2. Speaking the language of buy-in. A framework for buy-in. Developing your strategic story. The rule of three. When the going gets tough, the smart get buy-in. The charisma quotient. The best evidence -- Pt. 3. Putting the language to work. Using the tools of buy-in. Now it's your turn. Questions executives ask.
0814407889
Communication in management.
Leadership.
Persuasion (Psychology)