Guerrilla marketing in 30 days /
Levinson, Jay Conrad.
Guerrilla marketing in 30 days / Jay Conrad Levinson and Al Lautenslager. - 2nd ed. - California : Entrepreneur Press, 2010. - xxiii, 303 p. ; 24 cm.
Includes index.
The guerrilla marketing mindset -- The purpose of your marketing -- Competition and research -- Target market -- Positioning -- Niche marketing -- Marketing plan and strategy -- Competitive advantages and benefits -- Identity and branding -- Marketing communication and creative planning -- Advertising and media plan -- Business networking -- Strategic alliances and fusion marketing -- Direct selling -- Telephone selling and marketing -- Printed collateral, brochures, and sales sheets -- Direct mail -- Radio/television/cable TV -- Marketing hooks -- Public relations -- Marketing calendar -- Other marketing: speaking, coupons, and contests -- Online marketing, part I -- Online marketing, part II -- Online marketing, part III -- Trade shows and expos -- Newsletters -- Marketing budgets -- Plan execution and implementation -- Expansion/new markets/new income streams/new products -- New plan : the next 30 days and beyond -- Referral strategies.
9781599182667
Advertising.
Marketing.
Barketing budget.
Brochures.
Competition and research.
Conpetitive advantages and benfits.
Direct selling.
Indentity and branding.
Marketing calendar.
Marketing communciation and creative planning.
Marketing plan and strategy.
Niche marketing.
Target market.
Telephone selling.
Guerrilla marketing in 30 days / Jay Conrad Levinson and Al Lautenslager. - 2nd ed. - California : Entrepreneur Press, 2010. - xxiii, 303 p. ; 24 cm.
Includes index.
The guerrilla marketing mindset -- The purpose of your marketing -- Competition and research -- Target market -- Positioning -- Niche marketing -- Marketing plan and strategy -- Competitive advantages and benefits -- Identity and branding -- Marketing communication and creative planning -- Advertising and media plan -- Business networking -- Strategic alliances and fusion marketing -- Direct selling -- Telephone selling and marketing -- Printed collateral, brochures, and sales sheets -- Direct mail -- Radio/television/cable TV -- Marketing hooks -- Public relations -- Marketing calendar -- Other marketing: speaking, coupons, and contests -- Online marketing, part I -- Online marketing, part II -- Online marketing, part III -- Trade shows and expos -- Newsletters -- Marketing budgets -- Plan execution and implementation -- Expansion/new markets/new income streams/new products -- New plan : the next 30 days and beyond -- Referral strategies.
9781599182667
Advertising.
Marketing.
Barketing budget.
Brochures.
Competition and research.
Conpetitive advantages and benfits.
Direct selling.
Indentity and branding.
Marketing calendar.
Marketing communciation and creative planning.
Marketing plan and strategy.
Niche marketing.
Target market.
Telephone selling.