Not all social media posts are equal / (Record no. 83811)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01189nam a2200253Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230329s2020 xx 000 0 und d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Harvard Business Review. |
| 245 #0 - TITLE STATEMENT | |
| Title | Not all social media posts are equal / |
| Statement of responsibility, etc. | Harvard Business Review |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | March-April 2020 |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Number of part/section of a work | 98 : 2, page 25 |
| Title | Harvard Business Review |
| 9 (RLIN) | 1658 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Marketers are increasingly using social media to boost customer engagement, often putting up posts before, during, and after events such as concerts and sports games. A pair of studies finds that tailoring the volume and content of such posts to what happens at the event -- whether a fan's team wins or loses, say -- can have a sizable impact on customer sentiment, an important driver of engagement, purchases, and lifetime value. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Business. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer engagement. |
| 9 (RLIN) | 1659 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer lifetime value. |
| 9 (RLIN) | 763 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer sentiment. |
| 9 (RLIN) | 1660 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Econometric modeling. |
| 9 (RLIN) | 1661 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketer-generated content. |
| 9 (RLIN) | 1662 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social media. |
| 9 (RLIN) | 1217 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Articles |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Manila Tytana Colleges Library | Manila Tytana Colleges Library | REFERENCE SECTION | 03/29/2023 | 03/29/2023 | 03/29/2023 | Articles |