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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

By: Contributor(s): Series: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, 2004.Edition: 9th edDescription: xxvi, 790 p. : col. ill. ; 27 cmISBN:
  • 0072536861
Subject(s):
Item type: Circulation Books
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Holdings
Current library Call number Status Date due Barcode
Manila Tytana Colleges Library CIRCULATION SECTION CIR HF 5415.32 H39 2004 (Browse shelf(Opens below)) Available 018241

Includes bibliographical references and indexes.

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