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Marketing management / Russell S. Winer, Ravi Dhar.

By: Contributor(s): Publication details: Boston : Prentice Hall, 2011.Edition: 4th edDescription: xxi, 506 p. : ill. ; 29 cmISBN:
  • 9780130387929
Subject(s):
Contents:
Marketing and the job of the marketing manager -- A strategic marketing framework -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution : personal selling and direct marketing -- Customer relationship management -- Special topic : strategies for service markets.
Item type: Circulation Books
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Holdings
Current library Call number Status Date due Barcode
Manila Tytana Colleges Library CIRCULATION SECTION CIR HF 5415.13 W56 2011 (Browse shelf(Opens below)) Available 033819

Includes bibliographical references and indexes.

Marketing and the job of the marketing manager -- A strategic marketing framework -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution : personal selling and direct marketing -- Customer relationship management -- Special topic : strategies for service markets.

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