Loyalty myths : hyped strategies that will put you out of business-- and proven tactics that really work / Timothy L. Keiningham... [et al.].
Publication details: Hoboken, N.J. : John Wiley & Sons, 2005.Description: xvii, 254 p. : ill. ; 24 cmISBN:- 9780471743156
Contents:
Loyalty myths that subvert company goals -- Loyalty myths contaminating company management practices -- Myths about customers: their needs, behaviors and referrals -- Myths concerning loyalty programs -- Myths about loyalty, share of business, and profitability -- Loyalty myths regarding employees -- The foundations of customer loyalty -- The right way to manage for customer loyalty.
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Manila Tytana Colleges Library CIRCULATION SECTION | CIR HF 5415.525 L69 2005 (Browse shelf(Opens below)) | Available | 016500 |
Loyalty myths that subvert company goals -- Loyalty myths contaminating company management practices -- Myths about customers: their needs, behaviors and referrals -- Myths concerning loyalty programs -- Myths about loyalty, share of business, and profitability -- Loyalty myths regarding employees -- The foundations of customer loyalty -- The right way to manage for customer loyalty.
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