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Strategic management in the arts / Lidia Varbanova.

By: Publication details: New York : Routledge, 2013.Description: xvii, 358 pages : illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780415530033
Subject(s): Additional physical formats: Online version:: Strategic management in the arts.LOC classification:
  • CIR NX 760 V37 2013
Contents:
Innovation and entrepreneurship in the arts: a strategic approach -- Strategic management: essence, role and phases -- Strategic planning process, methods and types of plans -- Strategic thinking: vision, mission and objectives -- Strategic analysis: : the arts organisation and its environment -- Choice of strategies -- Marketing, creative programming and audience development plan -- Human resource management plan -- Technological and production plan -- Financial and fundraising plan -- Implementation, monitoring and strategic reflection.
Summary: "This book looks at the unique characteristics of cultural organizations and shows readers how to tailor a strategic plan to help these organizations meet their objectives. Including examples, cases, questions and suggestions for further reading, this book is designed to accompany classes on strategic planning, cultural management or arts management"-- Provided by publisher.
Item type: Circulation Books
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Holdings
Current library Call number Status Date due Barcode
Manila Tytana Colleges Library CIRCULATION SECTION CIR NX 760 V37 2013 (Browse shelf(Opens below)) Available 035012

Includes bibliographical references and index.

Innovation and entrepreneurship in the arts: a strategic approach -- Strategic management: essence, role and phases -- Strategic planning process, methods and types of plans -- Strategic thinking: vision, mission and objectives -- Strategic analysis: : the arts organisation and its environment -- Choice of strategies -- Marketing, creative programming and audience development plan -- Human resource management plan -- Technological and production plan -- Financial and fundraising plan -- Implementation, monitoring and strategic reflection.

"This book looks at the unique characteristics of cultural organizations and shows readers how to tailor a strategic plan to help these organizations meet their objectives. Including examples, cases, questions and suggestions for further reading, this book is designed to accompany classes on strategic planning, cultural management or arts management"-- Provided by publisher.

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