Advertising and promotions : an IMC perspective / Kruti Shah, Alan D'Souza.

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Publication details: New Delhi : Tata/McGraw-Hill, 2009.Description: 987 p. ; 24 cmISBN:

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Item type: Circulation Books

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Holdings
Current library	Call number	Status	Date due	Barcode
Manila Tytana Colleges Library CIRCULATION SECTION	CIR HF 5351 S53 2009 (Browse shelf(Opens below))	Available		032466

Includes bibliographical references and index.

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