Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

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Publication details: Boston : McGraw-Hill Irwin, 2009.Edition: 8th edDescription: xxv, 838 p. : col. ill. ; 29 cmISBN:

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Item type: Circulation Books

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Holdings
Current library	Call number	Status	Date due	Barcode
Manila Tytana Colleges Library CIRCULATION SECTION	CIR HF 5823 B45 2009 (Browse shelf(Opens below))	Available		032462

Includes indexes.

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