TY  - BOOK
AU  - Scott,David Meerman
TI  - The new rules of marketing and PR: how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly 
SN  - 9780470547816
PY  - 2010///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Internet marketing
KW  - Public relations
N1  - Includes index; Rev. ed. of: The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly. 2007
ER  -