TY  - BOOK
AU  - Concepcion, Christine Jem C. 
AU  - Leynes, Brylle Nicollo B. 
AU  - Mangubat, Nathalia C. 
AU  - Menorca, Nareen S. 
AU  - Perez, Christine Marie D. 
TI  - Motivational factors through reading fashion blogs that influences the purchasing decision of generation Z : : basis for a social marketing plan 
AV  - TH HF 5414 M68 2016 
PY  - 2016///
CY  - Pasay City
PB  - MTC
KW  - Social marketing
KW  - Social media
KW  - Marketing
KW  - Fashion
KW  - Blogs
KW  - Quantitative research
ER  -