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301.
Project management in product development : leadership skills and management techniques to deliver great products [electronic resources] / George Ellis by
  • Ellis, George
Publication details: Waltham, MA : Elsevier, 2016
Availability: Items available for loan: Manila Tytana Colleges Library (1).

302.
Product leadership : how top product managers launch awesome products and build successful teams [electronic resources] / Richard Banfield, Martin Ericksson and Nate Walkingshaw by
  • Banfield, Richard
  • Ericksson, Martin
  • Walkingshaw, Nate
Publication details: Sebastopol, CA : by O'Reilly Media, 2017
Availability: Items available for loan: Manila Tytana Colleges Library (1).

303.
Customer engagement in hospitality and tourism services / Kevin Kam Fung So, Xiang (Robert) Li by
  • So, Kevin Kam Fung
Series: Journal of Hospitality & Tourism Research. 44 : 2, page 171-177
Publication details: February 2020
Availability: Items available for reference: Manila Tytana Colleges Library: Not for loan (1).

304.
Engaging restaurant customers on facebook : the power of belongingness appeals on social media / Richard Gruss, Eojina Kim, Alan Abrahams by
  • Gruss, Richard
Series: Journal of Hospitality & Tourism Research. 44 : 2, page 201-228
Publication details: February 2020
Availability: Items available for reference: Manila Tytana Colleges Library: Not for loan (1).

305.
The Routledge companion to consumer behavior analysis [electroic resources] / edited by Gordon R. Foxall by
  • Foxall, Gordon R
Publication details: New York, NY : Routledge, 2016
Availability: Items available for loan: Manila Tytana Colleges Library (1).

306.
Exactly how to sell : the sales guide for non-sales professionals [electronic resources] / Phil M. Jones by
  • Jones. Phil M
Publication details: Hoboken, New Jersey : John Wiley & Sons, 2018
Availability: Items available for loan: Manila Tytana Colleges Library (1).

307.
Consumer and sensory evaluation techniques : How to sense successful products [electronic resources] / Cecilia Y. Saint‐Denis by
  • Saint‐Denis, Cecilia Y
Publication details: Hoboken, NJ : John Wiley & Sons, 2018
Availability: Items available for loan: Manila Tytana Colleges Library (1).

308.
Boundary blurred : a seamless customer experience in virtual and real spaces : proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference [electronic resources] / Nina Krey; Patricia Rossi, editors by
  • Krey, Nina
  • Rossi, Patricia
Publication details: Cham, Switzerland : Academy of Marketing Science, 2018
Availability: Items available for loan: Manila Tytana Colleges Library (1).

309.
Mobile marketing channel : Online consumer behavior [electronic resources] / Mahmud Akhter Shareef, Yogesh K. Dwivedi, Vinod Kumar by
  • Shareef, Mahmud Akhter
  • Dwivedi, Yogesh K
  • Kumar, Vinod
Publication details: AG Switzerland : Springer International Pub., 2016
Availability: Items available for loan: Manila Tytana Colleges Library (1).

310.
The product manager's toolkit : methodologies, processes, and tasks in technology product management [electronic resources] / Gabriel Steinhardt by
  • Steinhardt, Gabriel
Edition: 2nd ed.
Publication details: Cham, Switzerland : Springer International Pub., 2017
Availability: Items available for loan: Manila Tytana Colleges Library (1).

311.
Online marketing for hotels : the hotel's guide to generating more direct bookings / Hicham Benyebdri, Assil Bernossi, Savina Karaivannova by
  • Benyebdri, Hicham
  • Bernossi, Assil
  • Karaivanova, Savina
Publication details: San Bernardino, CA : SWELL Hotel Marketing, 2018
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 6161.H75 B46 2018.

312.
Marketing communications in the pharmaceutical industry [electronic resources] / edited by Peter Holden by
  • Holden, Peter
Publication details: Boca Raton, FL : CRC Press, 2016
Availability: Items available for loan: Manila Tytana Colleges Library (1).

313.
Marketing and managing tourism destinations [electronic resources] / Alastarir M. Morrison by
  • Morrison, Alastair M
Edition: 2nd ed.
Publication details: London : Routledge, 2019
Availability: Items available for loan: Manila Tytana Colleges Library (1).

314.
Tourism policy and planning in Bangladesh [electronic resources] / editors Muhannad Shoeb-Ur-Rahman and Azizul Hassan by
  • Shoeb-Ur-Rahman, Muhammad
  • Hassan, Azizul
Publication details: Singapore : Springer Nature, 2020
Availability: Items available for loan: Manila Tytana Colleges Library (1).

315.
The 1-page marketing plan : get new customers, make more money, and stand out from the crowd [electronic resources] / Allan Dib by
  • Dib, Allan
Publication details: [Place of publication not identified] : [Publisher not identified], 2016
Availability: Items available for loan: Manila Tytana Colleges Library (1).

316.
Marketing plans : how to prepare them, how to profit from them [electronic resources] / Malcolm McDonald, Hugh Wilson by
  • McDonald, Malcolm
  • Hugh Wilson
Edition: 8th ed.
Publication details: West Sussex, UK : John Wiley and Sons, 2016
Availability: Items available for loan: Manila Tytana Colleges Library (1).

317.
Marketing strategy ultimate planning guide : for startups and small business owners [electronic resources] / Scott Poniewaz by
  • Poniewas, Scott
Publication details: Austin, TX : The Pony Group, 2020
Availability: Items available for loan: Manila Tytana Colleges Library (1).

318.
Marketing management : an Asian perspective [electronic resources] / Philip Kotler [and four others] by
  • Kotler, Philip
  • Keller, Kevin Lane
  • Ang, Swee Hoon
  • Tan, Chin Tiong
  • Leong, Siew Meng
Edition: 7th ed.
Publication details: Harlow : Pearson, 2018
Availability: Items available for loan: Manila Tytana Colleges Library (1).

319.
Marketing management [electronic resources] / Philip Kotler, Kevin Lane Keller by
  • Kotler, Philip
  • Keller, Philip
Edition: 15th ed.
Publication details: Tamil Nadu, India : Pearson India Education Services, 2016
Availability: Items available for loan: Manila Tytana Colleges Library (1).

320.
Marketing management [electronic resources] / Philip Kotler [and four others] by
  • Kotler, Philip
  • Keller, Kevin Lane
  • Brady, Mairead
  • Goodman, Malcolm
  • Hansen, Torben
Edition: 3rd ed.
Publication details: Harlow, UK : Pearson, 2016
Availability: Items available for loan: Manila Tytana Colleges Library (1).

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