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	1.		Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker. by Aaker, David A Publication details: New York : Free Press, 2004 Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HD 69.B7 A25 2004. Place hold Add to cart (remove)
	2.		Experiential marketing : a practical guide to interactive brand experiences / Shaz Smilansky. by Smilansky, Shaz Publication details: London : Kogan Page, 2009 Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415.1255 S65 2009. Place hold Add to cart (remove)
	3.		Accidental branding : how ordinary people build extraordinary brands / David Vinjamuri. by Vinjamuri, David Publication details: Hoboken, N.J. : John Wiley & Sons, 2008 Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415.1255 V56 2008. Place hold Add to cart (remove)
	4.		Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig. by Haig, Matt Publication details: London : Kogan Page, 2003 Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HD 69.B7 H34 2003. Place hold Add to cart (remove)
	5.		Designing brand identity : a complete guide to creating, building and maintaining strong brands / Alina Wheeler. by Wheeler, Alina Edition: 2nd ed. Publication details: Hoboken, N.J. : John Wiley & Sons, 2006 Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HD 69.B7 W44 2006. Place hold Add to cart (remove)
	6.		Eat me : appetite for design. by Viction:ary Viction:workshop Ltd Publication details: Hong Kong : Viction:ary, 2014 Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: REF TS 195.4 E28 2014. Place hold Add to cart (remove)
	7.		Yum Yum : creative food and drink branding design. Publication details: Singapore : Page One, 2015 Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415.1255 Y86 2015. Place hold Add to cart (remove)
	8.		No cover image available How digital has change branding / Douglas Holt by Holt, Douglas Series: Harvard Business Review. 94 : 5, page 18 Publication details: May 2016 Availability: Items available for reference: Manila Tytana Colleges Library: Not For Loan (1). Add to cart (remove)
	9.		Likeable social media : how to delight your customers, create an irresistible brand, and be amazing on facebook, twitter, linkedin, instagram, pinterest, and more / Dave Kerpen. by Kerpen, Dave Edition: 2nd ed. Publication details: New York : McGraw-Hill, 2015 Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415.1265 K47 2015. Place hold Add to cart (remove)
	10.		Creating a brand identity : a guide for designers / Catharine Slade-Brooking. by Slade-Brooking, Catharine Publication details: London : Laurence King Pub. 2016 Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415.1255 S53 2016. Place hold Add to cart (remove)
	11.		Bon appetit : complete branding for restaurants, cafes and bakeries / Publication details: Hongkong : SendPoints, 2016 Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415.1255 B66 2016. Place hold Add to cart (remove)
	12.		Advertising and branding : concepts, methodologies, tools, and applications [electronic reources] / Information Resources Management Association by Information Resources Managementt Association Publication details: Hershey PA : IGI Global, 2017 Online access: Click here to access online Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: E000788. Place hold Add to cart (remove)
	13.		Project management in product development : leadership skills and management techniques to deliver great products [electronic resources] / George Ellis by Ellis, George Publication details: Waltham, MA : Elsevier, 2016 Online access: Click here to access online Availability: Items available for loan: Manila Tytana Colleges Library (1). Place hold Add to cart (remove)
	14.		No cover image available Study on the corporate social responsibility programs as promotional tool of a selected coffee shop : basis for determining brand awareness / Kahnedrea B. Bercasio, Jasmine R. Go, Sheena Cassandra Maraya, Roma Jean A. Regida, Jericho Bandalan, Arvin Jeriko De Leon. by Bercasio, Kahnedrea B Go, Jasmine R Maraya, Sheena Cassandra Regida, Roma Jean A Bandalan, Jericho De Leon, Arvin Jeriko Edition: BS Business Administation, major in Marketing Management Publication details: Pasay City : MTC, 2021 Availability: Items available for reference: Manila Tytana Colleges Library: Not for loan (1)Call number: TH HF 5414 S78 2021. Add to cart (remove)
	15.		No cover image available The influence of EWOM in the buying behavior of selected consumers : inputs for building consumer-brand relationships / Trisha Gwyne Arancon, Merry Joy De Asis, Nicole Alyssa Garcia, Jasmin Maningat, Reanne Bienne Mejia, Kim Brendan Vargas. by Arancon, Trisha Gwyne De Asis, Merry Joy Garcia, Nicole Alyssa Maningat, Jasmin Mejia, Reanne Bienne Vargas, Kim Brendan Edition: BS Business Administration, major in Marketing Management Publication details: Pasay City : MTC, 2021 Availability: Items available for reference: Manila Tytana Colleges Library: Not for loan (1)Call number: TH HF 5415.1255 I54 2021. Add to cart (remove)
	16.		No cover image available Effects of viral marketing to purchasing decision of gen z : inputs for enhancement of marketing strategy / Audrey A. Balicha, Tammy C. Castillo, Aila Marie D. Chavez, Kimberly O. Cristobal, Rose Claudine D. De Sagun, Mart Darius Fabro. by Balicha, Audrey A Castillo, Tammy C Chavez, Aila Marie D Cristobal, Kimberly O De Sagun, Rose Claudine D Fabro, Mart Darius Edition: BS Business Administration, major in Marketing Management Publication details: Pasay City : MTC, 2021 Availability: Items available for reference: Manila Tytana Colleges Library: Not for loan (1)Call number: TH HF 5415.129 E44 2021. Add to cart (remove)
	17.		No cover image available Value of visuals : the role of visual brand communication in the consumer engagement of Filipino gen z on Instagram / Darren Kirstie V. Dollente, Mykel Jerico B. Falogme, Vanessa Shea J. Famillaran, Matthew Jermaine C. Tan, Jessa Mae Zabala. by Dollente, Darren Kirstie V Falogme, Mykel Jerico B Famillaran, Vanessa Shea J Tan, Matthew Jermaine C Zabala, Jessa Mae Edition: BA Communication Publication details: Pasay City : MTC, 2021 Availability: Items available for reference: Manila Tytana Colleges Library: Not for loan (1)Call number: TH P 93.4 V35 2021. Add to cart (remove)
	18.		No cover image available Jumping on the meme bandwagon : the perception of difference generations towards the brand awareness using meme advertising / Mateo Joseph B. Atienza, Xsarrah Mhei D. Bandilla, Marianne Cassie A. Bernas, Ezekiel James G. Pakingan, Gabrielle Denise D. Santos by Mateo Joseph B. Atienza Xsarrah Mhei D. Bandilla Marianne Cassie A. Bernas Pakingan, Ezekiel James G Santos, Gabrielle Denise D Edition: BS Business Administration, major in Marketing Management. Publication details: Pasay City : MTC, 2022 Availability: Items available for reference: Manila Tytana Colleges Library: Not For Loan (1)Call number: TH HF 5415.1255 J86 2022. Add to cart (remove)

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