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Customer equity management / Roland T. Rust, Katherine N. Lemon, Das Narayandas. by
  • Rust, Roland T
  • Lemon, Katherine Newell
  • Narayandas, Das
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 541.527 R87 2005.

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How to value a company by analyzing its customers / Daniel McCarthy, Peter Fader by
  • McCarthy, Daniel
Series: Harvard Business Review. 98 : 1, pages 51-55
Publication details: January-February 2020
Availability: Items available for reference: Manila Tytana Colleges Library: Not for loan (1).

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