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1.
Corporate social responsibility : doing the most good for your company and your cause / Philip Kotler and Nancy Lee. by
  • Kotler, Philip
  • Lee, Nancy
Publication details: Hoboken, N.J. : John Wiley & Sons, 2005
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HD 60 K68 2005.

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Motivational factors through reading fashion blogs that influences the purchasing decision of generation Z : basis for a social marketing plan / Mikee Joan T. Inoc [and five others]. by
  • Concepcion, Christine Jem C
  • Leynes, Brylle Nicollo B
  • Mangubat, Nathalia C
  • Menorca, Nareen S
  • Perez, Christine Marie D
Edition: BSBA Marketing Management.
Publication details: Pasay City : MTC, 2016
Availability: Items available for reference: Manila Tytana Colleges Library: Not for loan (1)Call number: TH HF 5414 M68 2016.

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Is your marketing organization ready for what's next? : a framework for aligning growth strategies and capabilities / Omar Rodriguez-Vila, Sundar Bharadwaj, Neil A. Morgan, Shubu Mitra by
  • Rodriguez-Vila, Omar
Series: Harvard Business Review. 98 : 6, pages 104-113
Publication details: November-December 2020
Availability: Items available for reference: Manila Tytana Colleges Library: Not for loan (1).

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