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1.
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud by
  • Hooley, Graham J
  • Nicoulaud, Brigitte
  • Piercy, Nigel F
Edition: 4th ed.
Publication details: Singapore : Pearson Education South Asia, 2010
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415.127 H66 2010.

2.
Experiential marketing : a practical guide to interactive brand experiences / Shaz Smilansky. by
  • Smilansky, Shaz
Publication details: London : Kogan Page, 2009
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415.1255 S65 2009.

3.
Creating the marketing experience : new strategies for building relationships with your target market / Joe Marconi. by
  • Marconi, Joe
Publication details: Mason, Ohio : Thomson, 2005
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415.55 M37 2005.

4.
How important are social influencers really? / Sinan Aral by
  • Aral, Sinan
Series: Harvard Business Review. 91 : 7/8, pages 16
Publication details: July-August 2013
Availability: Items available for reference: Manila Tytana Colleges Library: Not for loan (1).

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