000 01175nam a2200217Ia 4500
020 _a0814407889
040 _cMANILA TYTANA COLLEGES LIBRARY
090 _aCIR HD 30.3 W35 2004
100 1 _aWalton, Mark S.
245 1 0 _aGenerating buy-in :
_bmastering the language of leadership /
_cMark S. Walton ; foreword by William Ury.
260 _aNew York :
_bAmerican Management Association,
_c2004.
300 _axviii, 108 p. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
505 0 _aPt. 1. Understanding the language of buy-in. What triggers buy-in? Every leader tells a story. How strategic stories will get you twenty-first century buy-in -- Pt. 2. Speaking the language of buy-in. A framework for buy-in. Developing your strategic story. The rule of three. When the going gets tough, the smart get buy-in. The charisma quotient. The best evidence -- Pt. 3. Putting the language to work. Using the tools of buy-in. Now it's your turn. Questions executives ask.
650 0 _aCommunication in management.
650 0 _aLeadership.
650 0 _aPersuasion (Psychology)
942 _2lcc
_cBK
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