000 | 01175nam a2200217Ia 4500 | ||
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020 | _a0814407889 | ||
040 | _cMANILA TYTANA COLLEGES LIBRARY | ||
090 | _aCIR HD 30.3 W35 2004 | ||
100 | 1 | _aWalton, Mark S. | |
245 | 1 | 0 |
_aGenerating buy-in : _bmastering the language of leadership / _cMark S. Walton ; foreword by William Ury. |
260 |
_aNew York : _bAmerican Management Association, _c2004. |
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300 |
_axviii, 108 p. ; _c24 cm. |
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504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aPt. 1. Understanding the language of buy-in. What triggers buy-in? Every leader tells a story. How strategic stories will get you twenty-first century buy-in -- Pt. 2. Speaking the language of buy-in. A framework for buy-in. Developing your strategic story. The rule of three. When the going gets tough, the smart get buy-in. The charisma quotient. The best evidence -- Pt. 3. Putting the language to work. Using the tools of buy-in. Now it's your turn. Questions executives ask. | |
650 | 0 | _aCommunication in management. | |
650 | 0 | _aLeadership. | |
650 | 0 | _aPersuasion (Psychology) | |
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_2lcc _cBK |
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001 | 100605103648203 | ||
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