000			02112nam a2200385Ia 4500
008			100726s2010 ph 000 0 eng
020			_a9781599182667
040			_cMANILA TYTANA COLLEGES LIBRARY
090			_aCIR HF 5415 L38 2010
100	1		_aLevinson, Jay Conrad.
245	1	0	_aGuerrilla marketing in 30 days / _cJay Conrad Levinson and Al Lautenslager.
250			_a2nd ed.
260			_aCalifornia : _bEntrepreneur Press, _c2010.
300			_axxiii, 303 p. ; _c24 cm.
500			_aIncludes index.
505	0		_aThe guerrilla marketing mindset -- The purpose of your marketing -- Competition and research -- Target market -- Positioning -- Niche marketing -- Marketing plan and strategy -- Competitive advantages and benefits -- Identity and branding -- Marketing communication and creative planning -- Advertising and media plan -- Business networking -- Strategic alliances and fusion marketing -- Direct selling -- Telephone selling and marketing -- Printed collateral, brochures, and sales sheets -- Direct mail -- Radio/television/cable TV -- Marketing hooks -- Public relations -- Marketing calendar -- Other marketing: speaking, coupons, and contests -- Online marketing, part I -- Online marketing, part II -- Online marketing, part III -- Trade shows and expos -- Newsletters -- Marketing budgets -- Plan execution and implementation -- Expansion/new markets/new income streams/new products -- New plan : the next 30 days and beyond -- Referral strategies.
650		0	_aAdvertising.
650		0	_aMarketing.
650		4	_aBarketing budget.
650		4	_aBrochures.
650		4	_aCompetition and research.
650		4	_aConpetitive advantages and benfits.
650		4	_aDirect selling.
650		4	_aIndentity and branding.
650		4	_aMarketing calendar.
650		4	_aMarketing communciation and creative planning.
650		4	_aMarketing plan and strategy.
650		4	_aNiche marketing.
650		4	_aTarget market.
650		4	_aTelephone selling.
700	1		_aLautenslager, Al.
942			_2lcc _cBK
001			100726090059680
998			_c7321 _d65684
999			_c7321 _d7321