Social media strategy : (Record no. 83191)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00958nmm a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PILC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221123182555.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220713b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781538101360 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MANILA TYTANA COLLEGES LIBRARY |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Quesenberry, Keith A. |
| 245 ## - TITLE STATEMENT | |
| Title | Social media strategy : |
| Remainder of title | marketing, advertising, and public relations in the consumer revolution [electronic resources] / |
| Statement of responsibility, etc. | Keith A. Quesenberry |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Lanham, Maryland : |
| Name of publisher, distributor, etc. | Rowman & Littlefield, |
| Date of publication, distribution, etc. | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 353 pages |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | computer |
| Media type code | c |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | online resource |
| Carrier type code | cr |
| 501 ## - WITH NOTE | |
| With note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet advertising. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social media. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://drive.google.com/file/d/1cl5cjQ2L7d2VaH981XprY_i8FJTppsaq/view?usp=sharing">https://drive.google.com/file/d/1cl5cjQ2L7d2VaH981XprY_i8FJTppsaq/view?usp=sharing</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | eBooks |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Cataloger's initials, CIN (RLIN) | 86796 |
| First Date, FD (RLIN) | 145159 |
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