Marketing management / Russell S. Winer, Ravi Dhar.
Publication details: Boston : Prentice Hall, 2011.Edition: 4th edDescription: xxi, 506 p. : ill. ; 29 cmISBN:- 9780130387929
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Manila Tytana Colleges Library CIRCULATION SECTION | CIR HF 5415.13 W56 2011 (Browse shelf(Opens below)) | Available | 033819 |
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| CIR HF 5415.13 P48 2011 A preface to marketing management / | CIR HF 5415.13 S56 2007 Sweet spot : how to maximize marketing for business growth / | CIR HF 5415.13 W35 2011 Marketing strategy : a decision-focused approach / | CIR HF 5415.13 W56 2011 Marketing management / | CIR HF 5415.135 K47 2007 Strategic marketing problems : cases and comments / | CIR HF 5415.15 G47 2010 Take charge product management : time-tested tips, tactics, and tools for the new or improved product manager / | CIR HF 5415.15 H35 2009 The product manager's desk reference / |
Includes bibliographical references and indexes.
Marketing and the job of the marketing manager -- A strategic marketing framework -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution : personal selling and direct marketing -- Customer relationship management -- Special topic : strategies for service markets.
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