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1.
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. by
  • Johansson, Johny K
Series: McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Publication details: Boston : McGraw-Hill Irwin, 2006
Availability: Items available for loan: Manila Tytana Colleges Library (2)Call number: CIR HF 1416 J64 2006, ...

2.
Basic marketing : a global-managerial approach / William D. Pereault Jr., E. Jerome McCarthy by
  • Pereault, William D. Jr
  • McCarthy, Edmond Jerome
Series: McGraw-Hill/Irwin series in marketing
Edition: 15th ed.
Publication details: New York : McGraw Hill/Irwin, 2005
Availability: Items available for loan: Manila Tytana Colleges Library (3)Call number: CIR HF 5415.13 P47 2005, ...

3.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by
  • Peter, J. Paul
  • Donnelly, James H
Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Publication details: Boston, Mass. : McGraw-Hill, 2004
Availability: Items available for loan: Manila Tytana Colleges Library (3)Call number: CIR HF 5415.13 P48 2004, ...

4.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. by
  • Dwyer, F. Robert
  • Tanner, John F
Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Publication details: Boston, Mass. : McGraw-Hill, 2006
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415 D99 2006.

5.
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by
  • Hawkins, Del I
  • Best, Roger J
  • Coney, Kenneth A
Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Publication details: Boston : McGraw-Hill Irwin, 2004
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415.32 H39 2004.

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